Privacy Policy

Updated August 28, 2013

See related: NPR Listens Terms of Use

At NPR, we recognize the importance of privacy to visitors to or any features of this website (collectively the “Site”). This Privacy Policy explains what type of personally-identifying information is collected from you when you visit the Site and how that information may be used and disclosed. This Privacy Policy also explains what type of information you may receive as a participant in surveys conducted by NPR Listens and the limitations on using or disclosing that information.
Please note that this Privacy Policy is separate and distinct from the privacy policies governing websites, applications and services of NPR’s member stations, and the websites, applications and services that may link to or from the Site.
NPR Listens and the Site are managed by National Public Radio, Inc. (“NPR”).

Gathering of Information

Except for its home page, the Site is accessible only to registered users. Registration for the Site is open only to individuals who are at least 18 years old. If you do not qualify, please do not use the Site. NPR may refuse access to the Site to anyone at any time, in its sole discretion. Registration is limited to one registration per individual.

NPR collects personally-identifying information from the Site only if you choose to provide that information to us. You are free to choose whether or not to register to use the Site and whether or not to participate in any surveys, sweepstakes, contests or other features of the Site, free to choose not to answer any specific questions, and free to discontinue participation at any time.

NPR asks users to provide certain personally-identifying information when they register to use the Site. Personally-identifying information provided during registration includes your name and e-mail address, as well as other information that NPR maintains in combination with your name and e-mail address such as user ID, password, gender, age, country of residence, zip code for U.S. residents, education, employment, race/ethnicity, income, radio listening habits, interests, and technology usage. If you do not wish to provide this information, you may choose not to register to use the Site, in which case you will not be able to view or participate in its surveys, sweepstakes, contests and other features.

Registered users may participate in surveys in which they are asked to post, upload, transmit, and/or otherwise submit (“Submit”) responses, comments, messages or other material to NPR, which NPR maintains in combination with personally-identifying information. Surveys may include, but not be limited to, responding to new and existing programming, providing feedback on NPR communications such as audio promotions and visual media, informing us of your level of awareness of sponsors, telling us what you think about NPR program blogs, and providing input to NPR member stations on their fundraising practices. Results of the surveys will be presented in written form using graphics, tables, and interpretive text to share the opinions of NPR Listens participants in order to inform decision making at NPR, NPR member stations, and elsewhere.

In order to participate in Discussion Forums, registered users must choose and provide screen names. In order to participate in sweepstakes or contests, users must provide additional personally-identifying information such as a telephone number and address.

NPR may also ask users to provide personally-identifying information in other circumstances specified at the time the information is gathered.

Within NPR’s mobile sites and applications and any features of these sites and applications, NPR collects a device's operating system, phone model, app version, automobile make, and content preferences. NPR also collects geolocation data, which consists of general location information based on latitude and longitude, rounded to a few miles radius, or based on IP Addresses.

If a visitor provides specific additional consent through the authentication process for the visitor's social media account provider(s), NPR also may collect other personally-identifying information (such as age, gender or other demographic information) that the visitor has chosen to associate with the visitor’s own social media account(s).

Like all other web servers, our web server automatically creates log files for each visitor who accesses our the Site. These “access logs” allow us to make the Site more useful to our visitors. The access logs do NOT record a visitor’s name, address, e-mail address, credit card numbers or any other personally-identifying information. Rather, they contain some or all of the following information:

• the Internet Protocol address (IP address) of the machine that accessed the Site

• general location information (based on IP address)

• device identifier (for users of mobile services)

• the date of the visit

• the time of the visit

• the path taken through the Site, including any “favorites” selected by user

• the browser being used

• a list of files downloaded or viewed

• the amount of time spent listening to or viewing media files

• application performance metrics

• any errors encountered

The information in NPR’s access logs is not tied to your personally-identifying information unless you log into the Site using a user ID and password. In that case, NPR can identify the activities that you performed while logged in.

Cookies and Other Technologies

NPR also uses “cookies” to collect information. A cookie is a string of characters that can be written to a file on the user’s hard drive or device when the user visits a website, application or service. Only the website, application or service that set the cookie can read it, and it can only be used as a record-keeping device to store user IDs and information that the website already has. It cannot be used to read other information from the user’s hard drive or device.

NPR uses cookies to track users’ activity through the Site in order to improve the Site’s architecture, to control access to restricted areas of the Site, to offer the user interactive features that would not be possible without them, to maintain application session information during a usage session of the system, to ensure that the same survey is not answered twice by the same respondent, to track the origin of visitors to the site originating from affiliate sites, during the design of specific surveys, and to recall specific information to save the user time during subsequent visits to the Site. For example, cookies allow NPR to remember your registration information while you are logged in. Discussion Forums and other interactive features also use cookies.

Third-party vendors that measure and analyze the use of the Site for NPR and provide NPR's discussion platforms also use their own cookies. In addition, NPR works with third-party vendors that may serve sponsorship or other messages to you on other websites after you visit the Site. These third-party vendors use their own cookies to recognize you as a visitor to the Site and to serve you sponsorship or other messages on other websites that they believe you will find most relevant.

NPR and its third-party vendors also may use web beacons, alone or in conjunction with cookies. A web beacon is an electronic image, also known as a single-pixel (1x1) or clear .gif file, which can be used to recognize certain information on your computer or device such as cookies, the time and date a page is viewed, or a description of where certain is placed. We may use web beacons on the Site from time to time for these and other purposes.

If you wish to prevent certain or all cookies or web beacons from being set to your hard drive or device, or to clear existing cookies or web beacons from your browser’s or device’s cache, you may be able to disable them in your browser’s or device’s preferences, although your browser or device may then be unable to accommodate certain functionalities on the Site that are restricted through use of a user ID and password.

Use and Disclosure of Your Information

NPR’s own use of personally-identifying information it collects through the Site is limited to:

• giving the user access to the Site

• choosing and contacting users to participate in surveys

• designing, conducting, analyzing, and interpreting surveys

• responding to user e-mails and messages, and providing customer service to registered users

• fulfillment of newsletters, informational e-mailings, and other communications on such subjects as new surveys, new Site features, requests to participate in Discussion Forums, information from NPR regarding how NPR Listens has influenced NPR, and other topics

• business analysis

• sweepstakes and contest management, managing and administering the Site, and other internal NPR or NPR member station purposes

• other purposes specified at the time the information is gathered

Any geolocation data collected through the Site is used to offer relevant content. NPR makes available to third parties the personally-identifying information collected by NPR from users of the Site in a variety of ways, as described below.

The Site, surveys, sweepstakes, contests and other features on the Site are operated using technology and services provided by QuestBack, a discussion services vendor, which gathers, stores and has access to all personally-identifying information provided by users, and provides web hosting services for the Site. Further information about QuestBack can be found at its website, Users can review its privacy policy at

Other third parties providing services to NPR in connection with NPR Listens, such as those performing system support, data processing, or ongoing maintenance, may have access to personally-identifying information collected from the Site in the course of fulfilling their service obligations to NPR. These third parties, however, have no right to retain, share, store or use personally-identifying information for any purposes other than in connection with providing these services to NPR.

NPR may disclose a user’s name, zip code, and e-mail address to the user’s local NPR member station if the user has first consented to the disclosure. NPR member stations may use and disclose personally-identifying information differently than described in this Privacy Policy. Please check your station’s website to review its privacy policy.

NPR may disclose a user’s name and city and state of residence if the user wins a prize in any sweepstakes or contest operated by or through the Site.

NPR may disclose the results of user surveys to third parties in non-identifying form, such as in the form of anonymous comments or aggregated statistics according to various broad categories.

NPR will not, however, disclose any information that could be used to identify users. By responding to surveys on or through the Site, you grant NPR a non-exclusive, perpetual, royalty-free, worldwide, transferable license to use, copy, archive, sublicense, modify, transmit, publicly perform, display, create derivative works of, host, index, cache, tag, encode and/or adapt your survey responses in any and all media formats or channels, whether now known or hereafter devised (in non-identifying form as described above).

Visitors to the NPR mobile services should be aware that wireless carriers for mobile devices or automobile manufacturers also may collect personally-identifying information and geolocation data. Visitors should check the privacy policies of their wireless carriers and automobile manufacturers for additional information.

NPR may also disclose personally-identifying information if required to do so by law or if it believes that such action is necessary to (a) comply with the law or with legal process, (b) protect against misuse or unauthorized use of the Site, or (c) protect the personal safety or property of users of the Site, the public, or NPR and its directors, officers and employees.

Any information that you disclose, including your screen name, when participating in the Discussion Forums becomes public, and may be used by third parties to identify you. This information may be posted on the Site and on the platform of NPR’s third-party discussion services vendor.

Other than as described above, personally-identifying information collected from the Site by NPR is not distributed to outside parties.

If you do not want your Personal Information to be collected or used for any of these purposes, you can “opt out” by following the process described below.

Corrections to Personal Data; Opting Out

Please write to Sarah Withrow at to (a) correct or update any of your personally-identifying information in the NPR Listens database that you state is erroneous, (b) opt out of future communications from NPR Listens, or (c) request that NPR make reasonable efforts to remove your personally-identifying information from the NPR Listens database, thereby canceling your registration for the Site. This will not necessarily remove previous public comments and other materials Submitted for public display on the Site. The user understands that it may be impossible to delete personally-identifying information entirely because of backups and records of deletions.

NPR will maintain procedures for addressing and responding to all inquiries or complaints regarding handling of personally-identifying information, and will investigate all complaints concerning compliance with this Privacy Policy. If a complaint is found to be justified, NPR will take appropriate measures to resolve the complaint including, if necessary, amending its policies and procedures, and the user will be informed of the outcome.

Limitations on Use and Disclosure of NPR Information

As a participant in surveys conducted by NPR Listens, you will receive information from NPR. This information is owned by NPR, and accordingly we can restrict how you use or disclose it. You will need to observe these restrictions on using and disclosing confidential information to help us keep NPR its best.

Some of the information we will send you is confidential information. In exchange for receiving this information and contributing your survey responses, you acknowledge and agree to keep confidential, and not disclose or leak to any third party, any marketing or other strategies, planning information, studies, their contents or results, designs, improvements, documentation, reports, data (including electronic media), audio or video from new programs, names of sponsors, sponsorship questions, names of NPR partners or contracting parties that are not publicly known, technical information, technologies, developments, applications, apps, developments, products, know-how and trade secrets of NPR, its subsidiaries and affiliated companies, and any of their customers, clients, advisors and suppliers.

NPR will label as confidential any information that is to be protected and not disclosed to someone else. You agree to safeguard NPR’s confidential information using a reasonable degree of care, and to use the information solely for the purpose of providing responses and other feedback to our surveys. In connection with safeguarding this information, you are expressly forbidden from copying, displaying, reproducing or otherwise making an image of the information, including any information or other survey activity displayed or cached on your computer or device. These obligations not to disclose confidential information will not apply to any information that was in the public domain prior to you receiving it, was lawfully received from a third party without there being a violation of this confidentiality agreement, or subsequently comes into the public domain through no fault of your own. NPR does not object to your sharing with others the information that you provided to NPR in response to a survey, but you are not permitted to do before NPR publicly discloses the results of the survey to which you replied.

If you are required by law or other governmental demand to disclose any confidential information, you agree that you will provide NPR with prompt written notice of this requirement or demand so NPR can seek an appropriate protective order or waive your compliance with your non-disclosure agreement. You may disclose confidential information as and solely to the extent required by applicable law or a governmental authority of competent jurisdiction, provided that, unless prohibited by law, you first have given NPR prompt and detailed written notice of the requirement or demand so NPR has a reasonable opportunity to contest or limit the disclosure, reasonably cooperate with NPR in any effort to contest or limit the disclosure, and refrain from disclosing any confidential information until sufficient time has passed to allow NPR to seek a protective order or other remedy against disclosure, or until NPR consents in writing to the disclosure. If you meet these requirements you will not be liable for disclosing confidential information unless your disclosure was caused by or resulted from a previous disclosure you made that was not permitted by these terms. Note, however, that in no event shall NPR, in connection with any legal proceedings, questions, interrogatories, requests for information or documents, subpoenas, civil investigative demands or similar processes relating to any confidential information or your participation as registered user of NPR Listens, be obligated to disclose the name, identity or identifying characteristics of any of its news sources, and NPR’s journalists shall not be required to testify with respect to NPR’s news activities in any proceeding in connection with the confidential information or your participation as a panelist or survey responder.

Except for these obligations of use and confidentiality, no obligation of any kind is assumed or implied against NPR by inviting you to participate in surveys and receiving your survey responses and other information. A survey invitation, and your participation in a survey, do not constitute an offer or contract to engage in any other work, or a teaming or partnership relationship, or a license or transfer of ownership in any intellectual property rights to the confidential information except the limited right to use the information we send you to participate in NPR Listens surveys and to provide us with your feedback..


NPR has in place what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Log-in information for the Site is protected against unauthorized use by 128-bit encryption and Secure Sockets Layer (SSL) security features, which scramble your personal information so that only your browser or device and our servers can decipher it. However, no Internet, e-mail or mobile transmission of information is ever fully secure or error-free. Because most e-mail and mobile transmissions are not encrypted, you should take special care in deciding what information you send to us by e-mail, SMS, text message or other mobile transmission.


You must be at least 18 years old in order to register to use the Site. If you are under 18 years of age, please do not send us any information about yourself, including your name, e-mail address, or address. If we discover that we have collected any personally-identifying information from a user under the age of 18, we will remove that information from our database as soon as possible.

Acceptance of Privacy Policy Terms
Your use of the Site and any NPR information, including any dispute concerning privacy or any NPR information, is subject to this Privacy Policy and the Terms of Use for the Site. Please make sure that you read the Terms of Use to understand additional terms and conditions that apply to the use of the Site.

NPR reserves the right to change this Privacy Policy. Any changes to this Privacy Policy will be posted to this page as soon as reasonably possible, so please check this page periodically. Use of the Site constitutes consent to any Privacy Policy then in effect. Please make sure that you read the NPR Listens Terms of Use to understand additional terms and conditions which apply to the use of the Site.

Links to Other Sites and Services

It is important to note that the Site may contain links to other websites, applications and services maintained by third parties that do not necessarily follow the same privacy policies as the Site. For instance, these other websites may use cookies, collect data, and use the data in ways that the Site does not., NPR is not responsible for the privacy practices or any information or materials on these other sites except for the website. Please visit these other websites if you wish to review their privacy policies. The privacy policy for the website is different from this NPR Listens Privacy Policy and can be reviewed at

The Site may include a tool that allows you to sign in or share content using information from your account with a third-party service such as Facebook, Twitter, Google, Yahoo, OpenID, or LinkedIn. Please be aware that these third-party services are unrelated to NPR and that your use of these third-party services is subject to the terms and policies of those services.

International User Notice
For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. For residents of the European Union: the data protection and other laws of other countries outside of the European Union may not be as comprehensive as those of the European Union. Please be assured that we take steps to ensure that your privacy is protected as described in this policy. By using this site, you agree to have your information used and transferred to the United States as set forth in this policy.

If you have any questions or comments about our Privacy Policy, please contact us via e-mail at, or by mail at:
NPRListens Audience Panel—6th Floor
1111 North Capitol Street, NE
Washington, DC 20002

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